Urubamba is located in the Highlands of Peru. It is regarded as a good location to go to acclimate to the elevation to prevent altitude sickness.
There is a popular market selling fresh fruit and vegetables and also pots, pans, and other essential items. The market does not really cater to tourists and does not include the locally produced alpaca garments or ornaments.
Urubamba is the home of the workshop of Pablo Seminario and Marilú Behar. They create quality ceramics that can be purchased from the workshop or a store in Cusco.
There is a large sporting field used for local football matches and also for festivals, including the festival of El Señor de Torrechayoc. During the first week of June the town swells with dancers and visitors from local towns who perform in the streets. The festivities continue the celebration well into the early hours. The dancing culminates with group performances on the local football pitch.
Due to the town's proximity to a number of Inca ruins it is a transportation hub with a bus depot and easy access to cabs.
Urubamba is the base of operations for a variety of volunteer programs that arrange home stays with Peruvian families for college students.