The resort consists of shops, restaurants and bars but is quiet and away from the major tourist areas such as Magaluf on the south of the island. There are a few large holiday hotels such as Hotel Eden, Hotel Esplendido and Aimia Hotel, located on the road that runs around the bay.
Two lighthouses sit on the headlands on either side of the bay, La Badia de Sóller. Development on the east headland has been prevented by the area being used as a training ground by the Spanish Army.
The beach sand was replaced for the summer of 2009 because, whilst clean, it had become rather muddy and inhospitable.
The bay and the estuary of the river which comes to an end here attract little egrets, Muscovy ducks, huge flocks of herring gulls, greylag geese and mallard ducks. The diversity of breeds in the duck and geese population suggests that most of the original birds had escaped from captivity.
The tramway connecting the town to Sóller opened in 1913 and is about 5 km long. Some of its original, 1913-built cars are still in service on the line. A bus service links the resort to Palma, the capital of the island.