The first objective for soldiers coming ashore in enemy-held territory was to establish a beachhead, that is a safe section of beach protected from enemy attack where supplies and extra troops could be safely brought ashore.
Anzac Cove was always within 1 kilometre of the front-line, well within the range of Turkish artillery though spurs from the high ground of Plugge's Plateau, which rose above Arıburnu, provided some protection. General William Birdwood, commander of Anzac, made his headquarters in a gully overlooking the cove, as did the commanders of the New Zealand and Australian Division and the Australian 1st Division. It was on 29 April that General Birdwood recommended that the original landing site between the two headlands be known as "Anzac Cove" and that the surrounding, hitherto nameless, area occupied by his corps be known as "Anzac".
The beach itself became an enormous supply dump and two field hospitals were established, one at either end. Four floating jetties were quickly constructed for the landing of stores, later replaced in July by a permanent structure known as "Watson's Pier". The volume of stores quickly overflowed onto the adjacent beaches; firstly onto "Brighton Beach" to the south of the cove and later onto North Beach beyond Ari Burnu. Three wireless radio stations were established on the beach to maintain contact with the fleet.
While the cove was relatively sheltered from shellfire from across the peninsula, the Chanak forts, as well as the Turkish battleships Turgut Reis and Barbaros Hayreddin anchored in the Dardanelles, shelled the waters off the cove and it was partially exposed to view from Gaba Tepe to the south and completely open to view from Nibrunesi Point at the southern tip of Suvla Bay to the north. Nibrunesi Point was under the guns of the Royal Navy so was never used to fire on Anzac, however the well-concealed Turkish battery at Gaba Tepe, known as "Beachy Bill", was a constant menace.
Despite the shelling and Turkish snipers, Anzac Cove was a popular swimming beach for the soldiers. At ANZAC it was a struggle to supply sufficient water for drinking and there was rarely any available for washing. Most soldiers disregarded all but the fiercest shelling rather than interrupt the one luxury available to them.
On Anzac Day in 1985, the name "Anzac Cove" was officially recognised by the Turkish government. The Anzac Day dawn service was held at Ari Burnu Cemetery within the cove until 1999 when the number of people attending outgrew the site. A purpose built "Anzac Commemorative Site" was constructed nearby on North Beach in time for the 2000 service.
Over the years, Anzac Cove beach has been degraded by erosion, and the construction of the coast road from Kabatepe to Suvla, originally started by Australian engineers just prior to the evacuation of Anzac in December 1915, resulted in the beach being further reduced and bounded by a steep earth embankment. The only way onto the beach was via the CWGC cemeteries at each headland, Arıburnu Cemetery, and Beach Cemetery.
In 2003 the Australian government announced that it was negotiating with Turkey to place Anzac Cove on the National Heritage List, which included Australian sites such as the Eureka Stockade gardens. However this request was dismissed by the Turkish government as the Gallipoli peninsula is Turkish territory and already a national park in the Turkish National Park System. In 2004 the Australian Minister for Veteran's Affairs, Danna Vale, made a request to the Turkish authorities that roadworks be carried out in the area. In 2005, the resultant efforts to widen the road to provide a bus parking area for the Commemorative Site covered some of the remaining beach, making it impossible to traverse, and cut into Plugge's Plateau, making the path to the summit and Plugge's Plateau Cemetery impassable.
On 18 October 2005 the federal minister for veterans affairs, Danna Vale, called for the battlefield to be recreated in Australia, saying that the physical similarity between the end of the Mornington Peninsula, in Victoria, and Anzac Cove, in Turkey, is "uncanny".